How to design a gym that markets itself

CASE STUDY

Vitality Gym, Port Talbot

We were contacted by the owner of of the gym, who really needed help with redesigning the gym so that the member experience was vastly improved. With new gyms opening in the area, it was crucial to remain attractive and be competitive.

Gyms are becoming more up market, there is no doubt about it. Members expect more than the best equipment, they want to be able to share it on socials - it’s just how the market works now.

The Project.

The owner had a big emphasis on the community inside and outside of the gym and wanted to use this as inspiration for the design. Surprisingly - we used the local steel works! Yes, its true…read on.

The gym required all new finishes and lighting for an upgrade. Track lighting, neons and LEDs were added to the standard lighting to give the gym more of an atmosphere.

Raw finsihes such as brick, concrete, wood and metal were used to add depth and character. Port Talbot is an industrial town so this design was highly influenced by that.

The client needed help to design the new gym, source the finishes and create visuals which helped them see what the finished project would look like. The visuals were used on social media to give members regular updates on the refurbishment which helped with their relations whilst they had limited access to the gym. It helped manage expectations of customers and generate more excitement and build up for them. The finsihed project resulted in members sharing photo updates on social media and subsequently an increased membership body meaning more profits for the owners.

Follow them on socials: @vitality.healthandfitness