How to grow your hair salon business…whilst running your hair salon business

Estyle by Kacie & Co, Swansea

We were contacted by eStyle by Kacie & Co who were based in Skewen, Neath.  A highly successful hair salon in quite a busy market place.  The salon business was growing and needed a larger premises to accommodate them and their future growth plans. 

The new shop was large enough, but there were so many factors to consider before committing to doing the construction and renovation:

·      Ten salon chairs were needed to maximise their investment

·      Bespoke designed and unique tables, seen in no other salon – how big could they be and where would they best fit

·      Five backwash chairs – where would they best fit

·      Finishes, fixtures and fittings to be in line with their new luxury branding and salon experience

These were all heavily time consuming tasks, which needed design skills when it came to design and drawing.  Quite difficult to do when you are a full time business owner.  These things take many hours, a full time job.  Tasks you may not assume were handled by an interior design company, but they are all part of the process of creating a design.

The design package.

The commercial design package with all added extras were used, including the 3D visuals and social media post creations.  This was a big investment for the salon and they needed full support from start to finish to help realise their goals with a set time frame. 

They needed everything in their business plan and vision to work so that this business would keep growing and thriving. 

Project stages.

The first stage was the space planning, all site surveying was done to establish where the services were, where the sinks and backwashes could go, where the ten seats on the bespoke designed tables would fit best, a seating area, and reception desk.

Once this was all considered from the drawings and inside the salon, we set to work on the finishes.

There was a very clear brief from the client, which is always helpful but not necessary, as we can guide with that.  The salon needed to have a luxury feel and offer their customers more than a regular hair salon experience, so all the finishes needed to reflect that whilst being timeless. 

Before and after

The finished project continues to have amazing feedback from the salon’s customers, which is the best feedback we can get. 

This salon continues to attract hundreds of customers, their reputation for hair is one of the best around, and their salon experience is there to match.